DOOH is transforming advertising into a greener, more sustainable medium. By going digital, it eliminates print waste, reduces energy consumption, and leverages smart technology for eco-friendly operations.

1. Less Print Waste

DOOH runs content digitally, so campaigns don’t need vinyl banners, posters, or reprints—dramatically cutting down on discarded materials and toxins.

2. Energy-Efficient Displays

Modern screens use LED or e-ink technology that consumes 40–70% less power compared to older systems, with longer lifespans and fewer replacements.

3. Powered by Renewables

Some DOOH units run on solar, wind, or battery storage, making them independent of fossil fuels and reducing carbon emissions significantly.

4. Smart Operating Controls

AI-controlled content scheduling and brightness sensors adjust display activity based on traffic, daylight, or weather—minimizing energy waste without sacrificing visibility.

5. Remote Management Cuts Trips

With over-the-air updates, there’s no need for forklifts or trucks to switch creatives, lowering emissions from transportation and on-site labor.

6. Great Impact, Low Emissions

Per-impression emissions of DOOH are often fractionally lower than traditional or online ads—typically just 0.25–0.55 g CO₂e, while traditional display/video ads may go up to 2 g CO₂e.

🌍 Why It Matters

Saves materials: No single-use posters or flex materials.
Cuts carbon footprint: Less energy from grids, fewer transport emissions.
Supports circular economy: Screens built with recycled components or upcycled later.
Improves brand image: Eco-conscious media aligns with green-minded audiences.

📌 In Brief

DOOH delivers dynamic, high-impact messaging while:

Eliminating print waste
Using less power
Running on renewables
Reducing logistics-related emissions

All this makes it a smarter, greener choice for brands—and better for the planet. The shift to DOOH is more than just a tech upgrade—it's a step toward sustainable communication. Brands that choose DOOH not only gain smarter reach and better targeting—they also reduce their environmental footprint.

How DOOH Helps the Planet