Anamorphic content, a visual technique that creates three-dimensional illusions on two-dimensional surfaces, has become a game-changer in advertising and digital storytelling. By leveraging this technique, brands can captivate audiences, enhance brand recall, and generate viral engagement. Let's delve into some of the most remarkable examples of anamorphic content in action.

1. Hrithik Roshan’s Fighter Movie – Mumbai

To promote the Bollywood action film Fighter, an anamorphic billboard in Mumbai depicted a fighter jet seemingly bursting out of the screen, complete with engine thrusts and smoke. This larger-than-life visual created significant buzz and showcased the potential of anamorphic content in Indian advertising. Agency: Masala

2. Continental Coffee – Bengaluru

Continental Coffee unveiled a 3D anamorphic billboard in Bengaluru featuring an oversized coffee cup tilting forward, with realistic smoke effects making it appear as though the cup was about to pour hot coffee. This striking visual effectively connected with coffee enthusiasts. Agency: Masala

3. Thomas Cook India – Mumbai

Thomas Cook India used mixed reality and anamorphic outdoor ads to promote European travel. A 3D display showed the Glacier Express train zipping through the Swiss Alps, with snow cascading onto the streets. Source: Kitcast Blog, 3ETBrandEquity, Agency Masala

4. Thums Up – Bengaluru

For India's 75th Independence Day, Thums Up launched a 3D billboard featuring four major national moments, like ISRO's satellite launch and World Cup win. The dynamic visual storytelling made a lasting impact. Sources: IdeaCafe, MediaNews4U, OnSign TV

5. LEGO – Global Campaign

LEGO's “Imagine” campaign used forced perspective and anamorphic illusions where sculptures transformed into detailed LEGO structures from the right angle — reawakening childhood wonder. Source: VISUALAB Media

6. Changi Airport – Singapore

Changi Airport's 3D LED display featured Southeast Asian wildlife, like a walking elephant, giving life to the airport’s space while delighting travelers. Source: Superpixel, Agency Masala

7. Lenovo – Formula 1 Event in India

Lenovo integrated 3D anamorphic content during a Formula 1 event in India to illustrate the speed and thrill of racing, aligning with its high-performance image. Agency: Masala

8. Dior Seongsu – Seoul, South Korea

Dior’s concept store featured an illusion of floating white dresses inside glass cabinets, turning the storefront into an elegant, surreal fashion experience. Source: OnSign TV

9. Meta Quest – Piccadilly Circus, London

To promote its VR headset, Meta ran an anamorphic ad in London’s Piccadilly Circus, where the headset appeared to leap out of the screen. The campaign successfully communicated immersion and innovation. Source: Kitcast Blog

10. Final Fantasy VII Remake – Tokyo

Square Enix promoted the “Final Fantasy VII Remake Intergrade” with a Tokyo 3D billboard of hero Red XIII leaping into toy storage. The futuristic execution won acclaim from the Tokyo Outdoor Advertising Association. Source: Kitcast Blog

Conclusion

These examples illustrate the transformative power of anamorphic content in creating immersive and engaging brand experiences. As technology evolves, so do the creative possibilities, making this visual technique a cornerstone of modern advertising.